At Onstream Media, my task was to help clients upload video content to their websites. The goal was the same for each project - to digitize the client's video content; to segment the information into searchable clips using Virage VideoLogger; to write headlines, summaries, and keywords that would surface on pages of search results; to edit the work of my fellow writers; and to upload, deploy, and QA the information. In all cases, I had to juggle the concerns of the client, Development, Editorial, Encoding, IT, and Sales. Since Onstream is a small company, I also kept writing and editing as a team member for other projects.
Under each client heading, you will find a list of my specific responsibilities for the project, and then you will see images taken from their sites. I have divided clients into those for which I was project lead, and those for which I was a team member.
Project Lead
Masters.org
- Updated Masters.org's style sheets
- Worked with developers to update site elements, such as dropdowns
- Communicated the client's needs and the Masters television schedule to the encoding team, who would be capturing video from a broadcast signal
- Trained Onstream writers to clip video files into short segments and to write headlines, summaries, and keywords
- Wrote headlines describing the action, including where each player was on the course
- Edited the work of other writers
- Accommodated last-minute, weather-related changes in the broadcast schedule
- Uploaded, deployed, and QA-ed content against a tight deadline in which we had content on the site within one hour after the first round of play
NFL.com - FieldPass
- Updated NFL FieldPass's style sheets, which required a separate style sheet for multiple NFL Network shows, including "NFL Films Presents," "Total Access," and "Playbook"
- Worked with developers to update site elements, such as dropdowns, for a subscription-based application
- Communicated the client's needs and the NFL Network schedule to the encoding team, who would be capturing video from a broadcast signal
- Trained a staff of freelance writers to clip video files into short segments and to write headlines, summaries, and keywords
- Wrote headlines, summaries, and keywords for each segment
- Edited the work of other writers
- Uploaded, deployed, and QA-ed content by the morning after the show aired
- Stayed on-call for the writers on the night shift in case they required technical support
EXPN.com
- Updated EXPN.com's style sheets
- Worked with developers to update site elements, such as dropdowns
- Checked in tapes for the encoding team
- Wrote headlines and keywords summarizing the action
- Trained Onstream writers to clip video files into short segments and to write headlines, summaries, and keywords
- Edited the work of other writers
- Uploaded, deployed, and QA-ed content
Deutsche Bank
- Updated style sheets
- Helped the client synch up PowerPoint presentations with encoded video.
- Coordinated efforts between Onstream's San Francisco office, where we had to align PowerPoint and video, and Deutsche Bank's offices in New York and London, where video was encoded and stored
- Generated speech-to-text data from encoded files
- Uploaded, deployed, and QA-ed content
(Image not available, as the site was built for Deutsche Bank employees only.)
Lincoln Financial
- Updated style sheets
- Helped develop and QA an application in which the client could attach handouts to searchable video files
- Coordinated meetings among the client, a reseller, and Onstream
- Trained Lincoln employees on how to attach handouts to video and to update metadata
- Uploaded, deployed, and QA-ed content
(Image not available, as the site was built for the purpose of training Lincoln personnel.)
Team Member
AOL.com
- Wrote catchy, descriptive summaries of entertainment content for AOL's searchable video service
- Researched content to maximize search results
- Trained Onstream's new hires on writing for AOL
- Uploaded, deployed and QA-ed content
PBS.org - News Hour With Jim Lehrer
- Trained Onstream writers to clip video files into short segments and to add headlines, summaries, and keywords provided by the program
- Uploaded, deployed and QA-ed content
PBS.org - Washington Week
- Wrote clear summaries describing current events discussed each week
- Trained Onstream's new hires on writing for the program
- Uploaded, deployed and QA-ed content
