I have guided online content through all stages: research, creation, development and maintenance. For more details on what I have done for specific clients, please visit the links below:
Research
Creation
Development
Maintenance
Research: Site inventories, gap analysis, competitor analysis, content research, SEO research, workflows
Site Inventories
–Inventory of entire gmfleet.com site
–Inventory of entire Today’s Military site
–Today’s Military Parents section update
–Corporate intranet for Fidelity Investments
Gap Analysis
–Today’s Military Parents update
–Inside Today’s Military content update
–Logging video from Futures/ITM Shoots and determining which services and locations should be filmed for the following year
Competitor Analysis
–Today’s Military parents update against other military sites for parents
–Life123.com against other popular how-to sites
Content Research
–Today’s Military Parents update
–Today’s Military Benefits update
–Inside Today’s Military
–Fidelity.com Rollover IRA update
–Fidelity.com IRA Section update
SEO Research
–Today’s Military SEO overhaul
–Researching keywords and titles for new Career & Money, Tech and Holidays content on Life123.com
–Tweaking keywords and metadata to maximize SEO impact on Life123.com
–Researching keywords and titles for Bostonist.com content
–Tweaking keywords and metadata to maximize SEO impact on Bostonist.com
Workflows
–Writing workflow documents for producing Inside Today’s Military video and metadata
–Writing workflow documents for multiple Onstream clients: Masters.org, NFL.com FieldPass, EXPN.org, Deutsche Bank Intranet, Lincoln Financial Intranet, PBS NewsHour website, Washington Week website
Creation: Writing content, writing metadata, training and managing teams of freelancers, copy editing, proofreading
Creating Video Content
–Creating new video content for Inside Today’s Military
Writing Content
–New Career Profiles for Today’s Military
–New Parents’ Stories for Today’s Military
–Copy that appears with Inside Today’s Military videos
–5 new articles for My Future
–User Guide and Admin Guide for DMREN.org (DoD internal site)
–Articles and metadata for Life123.com
–Blog posts for Bostonist.com
–Content updates for Fidelity.com
Writing Metadata
–Inside Today’s Military
–Today’s Military Parents
–Multiple Onstream clients: Masters.org, NFL.com FieldPass, EXPN.org, Deutsche Bank Intranet, Lincoln Financial Intranet, PBS NewsHour website, Washington Week website
Training and Managing Teams of Freelancers
–Life123.com (training between 5 and 10 writers to create articles optimized for search engines and to upload that content to the website’s content management system)
–Onstream (training 5 writers to clip video content, to write headlines and summaries and to deploy searchable video for NFL FieldPass and staying on-call for the night shift in case the writers had technical problems)
Copy Editing
–Multiple Mullen sites: Today’s Military, My Future, DMREN.org (DoD internal site)
–Fidelity.com Mutual Fund section update
–Fidelity.com Portfolio Advisory Services update
–Blog posts written by freelancers on Bostonist.com
–Multiple Onstream clients: Masters.org, NFL.com FieldPass, EXPN.org, Deutsche Bank Intranet, Lincoln Financial Intranet, PBS NewsHour website, Washington Week website
Proofreading
–Multiple Mullen clients: Today’s Military, My Future, DMREN.org (DoD internal site)
–Bostonist.com
–Fidelity.com Mutual Fund section update
–Fidelity.com Portfolio Advisory Services update
–Multiple Onstream clients: Masters.org, NFL.com FieldPass, EXPN.org, Deutsche Bank Intranet, Lincoln Financial Intranet, PBS NewsHour website, Washington Week website
Development: Uploading copy and video to content management systems (Fatwire, Big Medium and in-house), tracking and metrics, version control and QA
Uploading Copy and Video to Content Management Systems
–Multiple Mullen sites: Today’s Military, My Future, DMREN.org (DoD internal site)
–Bostonist.com
–Multiple Onstream clients: Masters.org, NFL.com FieldPass, EXPN.org, Deutsche Bank Intranet, Lincoln Financial Intranet, PBS NewsHour website, Washington Week website
Tracking & Metrics
–Setting up ID numbers for tracking Inside Today’s Military and Today’s Military metrics via Omniture
Version Control
–Multiple Mullen sites: Today’s Military, My Future, DMREN.org (DoD internal site)
–Career & Money, Holidays & Entertaining and Tech articles for Life123.com
Testing Content on Staging and Live Websites
–Multiple Mullen sites: Today’s Military, My Future, DMREN.org
–Bostonist.com
–Fidelity.com Mutual Fund Section update
–Fidelity.com Portfolio Advisory Services update
–Multiple Onstream clients: Masters.org, NFL.com FieldPass, EXPN.org, Deutsche Bank Intranet, Lincoln Financial Intranet, PBS NewsHour website, Washington Week website
Maintenance: Writing documentation, managing copy decks, fact-checking, updating content, SEO updates
Writing documentation
–User Guide for DMREN.org
–Administrator Guide for DMREN.org
–QA Manual for myfuture.com
Managing copy decks
–Multiple Mullen sites: GM Fleet & Commercial, Today’s Military, My Future, DMREN.org (DoD internal site)
–Fidelity.com
Fact-Checking
–Multiple Mullen sites: Today’s Military, My Future
Removing Outdated Content and Refreshing Content
–New articles for Today’s Military Parents section
–New articles for Today’s Military Benefits section
–New career profiles for Today’s Military Careers
–New videos for Inside Today’s Military
–New articles for My Future
–Updates to Fidelity.com to reflect new economic developments and tax laws
SEO Updates
–Today’s Military SEO overhaul
–Tweaking content across Life123.com