Mark Twain once wrote, “Now that is the way to write - peppery and to the point. Mush-and-milk journalism gives me the fan-tods.”

The moment I read this quotation, I knew it suited my work perfectly. I'm a writer and editor who believes that the future of media is on the Web. My writing cuts through the digital clutter and inspires readers to take action. Here’s what I can offer you:

Writing: I have produced punchy descriptions of rock bands, low-budget action heroes and football players. All good writing gets out of the way and brings readers closer to what’s really important—the content.

Editing: My skills can help you convey the right tone for your brand. No matter what style guide you use, I can highlight your message by eliminating the “mush-and-milk.”

Content Management: Under tight budget and time constraints, I’ve developed workflows and trained teams of freelancers to create successful content for demanding clients, including AOL, PBS, NFL and IAC.

Knowledge of Best Web Practices: On the job and in my off-time, I’ve picked up knowledge about marketing, information architecture, usability and search engine optimization. I’m also not afraid of code, as I built this online portfolio after learning HTML, CSS and WordPress.

Diverse Interests: Once you explore my portfolio, you’ll realize that I am versatile. In a matter of moments, I can go from writing a snarky review of a TV show to explaining the differences between a Traditional and a Roth IRA. During my career, I’ve made the effort to research many subjects so I can project authority through my words.

For examples of my past work, click on any of the options in the side menu. If you are interested in hiring me, please e-mail pepperypen2006[at]gmail.com.

Sincerely, Caroline Roberts, January 2010