Mark Twain once wrote, “Now that is the way to write - peppery and to the point. Mush-and-milk journalism gives me the fan-tods.”

The moment I read this quotation, I knew it suited my work perfectly. As a writer, I have produced punchy descriptions of rock bands, low-budget action flicks, football players, and reality-television stars. As an editor, I have tightened other people’s writing by highlighting what’s important and eliminating the “mush-and-milk.” All writing must make readers hear the band, glimpse the movie, witness the action on the field, or experience a celebrity meltdown.

Given my love of facts and details, it should be no surprise that I am also an excellent content manager. I have worked with many different teams to produce Web content for demanding clients, including AOL, PBS, NFL, and IAC. The key to being a good content manager, whether the manager is working with video or text, is knowing a little bit about every team involved in the production. As a result, I’ve picked up knowledge about marketing, sales, and search engine optimization, and I taught myself the basics of building a Web site, as you can see in this online portfolio.

I also write mystery fiction, and one of my short stories, "Kiss My Ash," received an Honorable Mention for the Al Blanchard Award at the New England Crimebake. I am in the process of completing the third novel in a mystery series featuring a rock musician and her band, the Marquee Idols. Writing mysteries has helped spark my creativity and has sharpened my writing and editing skills in ways I never expected.

For examples of my past work, click on any of the options in the side menu, and feel free to contact me at caroline[at]bostonist.com with any questions.

Sincerely, Caroline Roberts, January 2010